TekEdge with its strong understanding of the software product business in India helps overseas product organizations willing to foray in the ever growing Indian domestic market which is expected to be $ 30 billion by 2013. With its specialized expertise TekEdge helps global organizations to better understand the domestic dynamics of the market, consumer behavior for accepting products, market potential, need assessment and product packaging along with right mix of pricing strategies.
TekEdge’s (Build Operate Transfer) is a good model to start with low initial investment. BOT Model is focused on long term associations to help business transformation in a phased manner prioritizing the business needs in a cost effective manner.
Core Competencies at TekEdge encompass the following:
- Strategize business needs of the product considering its nature (enterprise, retail, service), category (new, better, different) & applicability (markets, segments & end users).
- Develop relevant Go to Market (GTM) strategy & the product road map to enable appropriate business models with in the target market.
- Extensive market research & analysis, leading to marketing plans, revenue plans & execution through effective & efficient market penetration.
- Business development operations & Sales Life cycle management with adequate configuration of skills, processes, establishing partner networks & alliances to aid the overall performance of the product into the market.
- Sales Methodologies & Framework to support customer centric roles during engagements addressing the 360 degree sales situations with customers.
- Design, implementation & execution of complex sales process comprising of cross functional skill sets including Marketing, Inside sales, Sales, Relationship & Account management specialists, Domain & Technology experts, Solution architects, Contractual, legal & negotiation experts etc .
Also TekEdge participates in the Sales Life cycle Management (SLM) of the product by aligning with proper business alliances, partners and willing to take up the management of the same for specific regions or territories based on the parameters that are outlined in the SES (Sales Execution Strategy).
TekEdge is an ideal Offshore Strategic sales Partner for all aggressive product organizations to fuel their growth in India. TekEdge’s main objective in the above context is to be an integral part of their product value chain by supplementing the efforts in market development plans & the delivery of final products and services to the end customers.